La Brea Tar Pits

Jun 12, 2019

Interpreting an active scientific excavation site

The La Brea Tar Pits & Museum is a world-renowned Ice Age fossil excavation site located in urban Los Angeles. Tar pits, scattered throughout the park, had very little interpretation. The challenge was to develop an exhibit that did not overpower the tar pits, but did deliver enough interpretation to pique visitors’ curiosity about the history of the pits and encourage them to explore the indoor museum.  A system of graphic panels was designed to draw attention to the excavations, encouraging visitors to take a closer look. Whimsical cut-outs in the panels heighten the visibility of the pits. Hyperreal, modern portraits by fine artist George Boorujy of the prehistoric animals served to connect the past with the present.

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NHM Dinosaur Hall

Jun 12, 2019

Discovering the science of dinosaurs

Dinosaurs are the cornerstone of the collection at the Natural History Museum in Los Angeles. The museum opened a new 14,000-square-foot Dinosaur Hall to highlight the latest dinosaur discoveries and bring paleontology to life. Challenging conventional visual interpretations of the subject matter, the new graphics program is bright, colorful and bold. Layers of information and content were established to engage visitors of varying ages and degrees of interest. Content is interpreted visually to convey key concepts through information graphics, photography, illustrations and hands-on interactives.

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NHM Nature Lab

Jun 12, 2019

Exploring nature in the urban environment

Nature Lab is a permanent exhibition at the Natural History Museum of Los Angeles County. This exhibit concept needed a graphics program that encouraged visitors to explore nature in their own urban environments. Clear information design was created to accommodate different interest levels, and unexpected stories about everyday animals were told through playful graphic interpretations.

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