Illustrating the many stories of the year
California Water Service Group produces an annual report as a way to communicate highlights of the year to shareholders, customers, and the community at large. After developing several concepts for the 2018 report, we selected the theme “We Go Beyond” to showcase all the ways Cal Water is thoughtful and deliberative in developing its projects, resulting in a positive impact on the community. Playful, unexpected illustrations, plus the foldout die-cut pages, pique the interest of the reader to delve further into the stories of the year. Our writing and design team worked closely to have the illustrations seamlessly integrate with the text.