Raising capital to expand a museum’s vision

The Hammer is an art museum and cultural center in Los Angeles known for its artist-centric and progressive array of exhibitions and public programs. To fully realize a facility that is suited to everything the Hammer aspired to be, the museum launched a capital campaign. To solicit donations, a limited edition book was developed for the campaign. The fundraising strategy was to highlight the accomplishments of the organization and illustrate their aspirations. The first part of the book invokes the experience of the Hammer through a visual mashup of offerings and vital statistics. The second part pairs photographic renderings with messaging showcasing what will be possible with community support.