Versidi

Jun 21, 2020

Renaming and Rebranding

HotChalk joined one of the world’s largest media conglomerates, Bertelsmann Group. It was time to update its brand to convey a new kind of innovation company for higher education. HotChalk engaged BLOSS to effect its own outward transformation by changing its name and visual identity. Robust exploration yielded Versidi, a coined word that draws inspiration from both university and versatility to suggest something new in the realm of higher education. Equipped with a new name, we then turned to developing a new logo. Utilizing custom typography, the new visual identity reinforces Versidi’s role as a strategic partner.

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Arts District Daze

Jun 12, 2019

Creating awareness for a unique neighborhood

Arts District Daze is a monthly event held in Downtown Los Angeles to support local businesses. The event needed to be branded to build awareness for the event and bring visitors to the area. Working with key stakeholders in the neighborhood we developed a consensus for a design approach. The branding acted as wayfinding, directing visitors to different locations of the event.

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Wildwood School

Jun 12, 2019

Defining a school mission

Wildwood, a private school in Los Angeles, was in need of a rebrand. The design challenge was to clearly differentiate Wildwood from its competitors. In the new logo, the leaf, representing growth, has veins symbolizing a labyrinth—an ancient symbol for self-discovery. A key touchpoint of the brand is the viewbook. Approachable photography fused with messaging that questions conventional ways of examining schools creates a critical communications tool.

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Natural History Museum

Jun 12, 2019

Transforming a 100-year-old cultural institution

The Natural History Museum of Los Angeles County has sometimes been considered a “dusty and musty” institution. With its new identity, the museum portrays natural history in a modern, engaging and relevant way. A brand touchstone document was created to clearly communicate the new brand personality and show how it extends to all touchpoints of the organization, including a website, environmental signage and marketing materials. Encouraging good brand ambassadors, the document conveys the core values of the brand. The new brand was also applied to several campaigns, including the fundraising initiative NHM Next and direct mail project Meet Your Planet.

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The Music Center

Jun 12, 2019

Refreshing a historical destination’s brand

The Music Center is one of the largest performing arts centers in the United States. A refreshed logo, marketing campaign and website were designed to reinvigorate the brand and raise public awareness. Focused brand architecture along with evocative photography defined artistic offerings and venues. To complete the brand refresh, a new, user-friendly website was developed.

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Hyatt Investor Day

May 23, 2019

Re-imagining an investor conference

Hyatt Hotels hosted an investor conference in NYC. Working within established guidelines, we developed a look and feel that extended to all aspects of the event design, ranging from the initial email save-the-date to the stage design. The visual system maintained a consistent yet fresh voice for the event.

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