Defining a school mission

Wildwood, a private school in Los Angeles, was in need of a rebrand. The design challenge was to clearly differentiate Wildwood from its competitors. In the new logo, the leaf, representing growth, has veins symbolizing a labyrinth—an ancient symbol for self-discovery. A key touchpoint of the brand is the viewbook. Approachable photography fused with messaging that questions conventional ways of examining schools creates a critical communications tool.

On behalf of KBDA