Generating community participation

LA Metro launched the intuitive NextGen Bus Study to evaluate the current bus network and recommend ways in which it could be improved. We partnered with Metro’s in-house design team to create a graphic system to generate interest and support for the study. The graphics emphasize the evolution of the bus network within the transportation ecosystem of Los Angeles. Utilized in all stages of the study, the graphics were applied to a wide variety of materials including posters at community meetings, website animations, and bus graphics.