Developing a new digital branding tool

LA Metro has grown significantly in the last few years, and a larger network of consultants and employees was needed to support this growth. It was important for the Metro Design team to develop a new tool, a brand guidelines website, to onboard new brand ambassadors. To understand the challenge, we immersed ourselves in the Metro world to understand their pain points in managing the brand. Interviews with key stakeholders from various departments informed the content, design and functionality of the website. The site balances brand rules with inspiration to showcase the exciting possibilities of working within the guidelines. This robust website supports the design team in managing the communications across all touchpoints to ensure Metro stays on brand. We continue to partner with Metro to expand the functionality of the website.

Visit the site: / Collaboration with Metro Design Studio